VoIP Company PDF Print E-mail
BB_Tel_CorpOveriew CASE STUDY
BUSINESS: Voice Over Internet Protocol Telephone Services (VoIP)
SALES•MODEL:
Direct and Value-Added Resellers (VARs)
LOCATION: United States and Canada
SERVICES: Complete Marketing Services


BBTel_home_old

OLD WEBSITE

BBT_Homepage2

NEW WEBSITE

COMPANY OVERVIEW
A newly formed VoIP company needed to have nationwide strategic and integrated marketing services for the launch of their company.  Before hiring Innovative Marketing Results they had no electronic or printed marketing materials.

SERVICES AND RESULTS
Innovative Marketing Results was hired on retainer to act as their full service marketing department.  In four months their website generated 3100 unique visitors, 81 warm client leads, 531 website referrals.  Their Google Adwords campaign, managed by IMR, gave them over 100,000 impressions and 1000 click-thrus.

HOW WE GOT IT DONE
We had weekly two hour working sessions with the client to review content and tactic development.  Innovative Marketing Results managed programmers, designers and outside resources giving the client a single point of contact for all their marketing tactics.  Each month we provided the client with a monthly list of activities completed, goals for the next month and obstacles to success.