COMPANY OVERVIEW
The Center for Physical Rehabilitation provides all-inclusive physical therapy services at four locations in Grand Rapids. Before hiring Innovative Marketing Results, they had a variety of marketing efforts, printed materials and their website did not reflect their overall branding strategy.

SERVICES AND RESULTS
Innovative Marketing Results was hired on retainer to act as their full service marketing department. Over 24 months we created a brand new website design and over 40 unique website content pages, over 30 print ads, ten technical rack cards, updated branding and logo and quadrupled their unique website visitors.

HOW WE GOT IT DONE
We had weekly two hour working sessions with the client to review strategy, content and tactic development. Innovative Marketing Results managed programmers, designers and outside resources such as media buys, giving the client a single point of contact for all their marketing services. Each month the client receives a monthly list of activities completed, goals for the next month and obstacles.

SERVICES

• Marketing Strategy Development
• Website Design
• Development
• Maintenance
• Printed literature design and development
• Radio Advertising
• Scripts
• Printed Ad Design
• Technical Literature
• Press Releases
• Electronic Advertising Design
• Newsletter Management
• Innovative Cost Containment Solutions