COMPANY OVERVIEW
The Radisson Hotel Riverfront is a full service, 162 room hotel. They had a website presence through Radisson.com but found content updates hindering their business development. As a result, they hired Innovative Marketing Results to develop a website the internal marketing staff can manage with daily, weekly and monthly specials.

SERVICES AND RESULTS
In three short weeks we developed a Joomla website for easy content updates by their internal marketing staff. In addition, we purchased multiple “easy to remember” domain names for use in print and electronic advertising campaigns. We moved from an email link to a “contact us” form. Now all contacts are tracked and they are creating an opt-in mailing list for future use.