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Vapro_Overview
CASE STUDY
CLIENT: VaproShield LLC
BUSINESS:
Markets and Distributes Breathable Building Membranes
SALES MODEL
Direct and Manufacturer Representatives
LOCATION: United States and Canada
SERVICES: Complete Marketing Services

 

Vapro_Old_HP

OLD WEBSITE



Vapro_New_HP

NEW WEBSITE

COMPANY OVERVIEW
VaproShield LLC needed to have a strategic and integrated marketing plan in order to achieve their aggressive sales and revenue projections.  Before hiring Innovative Marketing Results, they had fragmented printed materials and a website in a variety of styles, colors and logos.

SERVICES AND RESULTS
Innovative Marketing Results was hired on retainer to act as their full service marketing department.

We created a new branding strategy for VaproShield, revamping all printed and electronic based tools.

Over the past four years, they have had 63,000 unique visitors, 1030 warm client leads distributed to their national sales force for immediate follow-up, 13,400 website referrals. To date in 2011 unique visitors have increased tenfold.

GOOGLE ADWORDS
Their Google Adwords campaign, managed by Innovative Marketing Results, gave them over 3.1 million impressions and 8300 clicks.

NEWSLETTER
Innovative Marketing Results created a personalized newsletter in 2010. The average open rate of the “Ribbit Review” is 30% which is three times the average for email newsletters. It has also produced almost 200 click thrus to their website.

VaproShield has experienced double-digit growth in the last three years, including 2009, when the building market plummeted.

ALL WE DO

  • Website Design
  • Website Maintenance
  • Website Programming
  • Content Management
  • Technical Product Overview Sheets
  • Trade Show Booth Banners
  • Intranet Design
  • Printed Literature Design and Content Development
  • Success Stories
  • Innovative Cost Effective Problem Solving
  • Google Adwords Campaign Management
  • Lead Generation and Automatic National Rep. Notification