Result driven marketing begins with clarity, outlining the goals and objectives. By defining the end result we can determine how to get there.
Innovative Marketing Results believes in an educational and consultative approach to creating an actionable, integrated and cost effective strategic marketing plan leading to improved growth and profitability.
We can help you identify your target market, pinpoint your key product or service differentiating factors, create a message that will motivate customers to take action and buy – versus simply consider your product or service - all within your budget and timeframe.
A brief bio of Innovative Marketing Results Director, Carol Danhof
 Innovative Marketing Results Director, Carol Danhof, has over 25 years of sales, marketing and product development experience. Danhof believes every company, regardless of size or location, can prevail and prosper in the global marketplace. Danhof has traveled to over 38 countries and 6 continents for business and pleasure and she knows every business has a niche if they effectively TELL their customers about WHY their products or services are better and different than the competition, “...too many companies assume customers understand why their product or service is better, people today are too busy, and bombarded with information. Business messages need to be effective, short and provide solutions,” says Danhof. Click here for the full bio
For more info about IMR and what we offer click the slides below
Our Values
Dedicated to Bringing Our Clients:
• Integrated, budget sensitive and actionable marketing plans
• Customer focused, cost effective communication tactics
• Educational and consultative promotional services
Innovative Marketing Results looks forward to providing you local, professional expertise to your sales, marketing and IT teams. We are committed to providing results and staying within budget giving you the competitive edge you need to prevail and prosper within the ever increasing global economy. Call 616-608-9995 for a complimentary review of your current marketing tactics.
Strategic Planning
The market is rapidly changing and business owners, civic and community leaders must look hard at how they can pro-actively stay ahead of the trend. Too often budgets are slashed and expectations are lowered in the marketplace.
Innovative Marketing Results believes in an educational and consultative approach to creating an actionable, integrated and cost effective strategic marketing plan leading to improved growth and profitability. We can help you identify your target market, pinpoint your key product or service differentiating factors, create a message that will motivate customers to take action and buy – versus simply consider your product or service - all within your budget and timeframe.
Branding
Your brand is your company’s most valuable possession. It determines how the market perceives your company leading to growth, profitability and stability.
To reinforce your brand consistency is key; your logo, tag line, colors, core message must be built into every facet of your business communications. Innovative Marketing Results will examine the use of your current brand and recommend ideas for further reinforcement to the marketplace. We can also create a new identity, tag lines, logos and messages that will better provoke customers to buy.
Awareness through advertising is important, but is NOT the complete branding package, a brand is the holistic way customers view your company.
So a brand must be backed up by:
• Quality product or service
• Availability of the product or service
• Ease of doing business with you
• Enjoyment of the product or service
• Helpfulness of sales and customer service
Promotional Tactics
Innovative Marketing Results can identify which promotional tactics fit your budget and target audience. Website, print material and electronic media need to:
• Provide a solution to customer challenges
• Provoke attention
• Engage the customer
• Educate about your service or product
• Call the customer to an action
Do your current marketing materials do all of the above? Is there a consistent look, feel and message between your current marketing tactics? Are customers confused about what you offer and why they should buy from you? Let Innovative Marketing Results get you on track with your customers, increasing sales and customer loyalty.
Website Development | Social Media
Creating an effective website strategy coupled with the power of social media can help any business large or small gain a competitive edge locally, nationally or globally.
At Innovative Marketing Results we will build a strategy for your web-based tools. Reviewing your business goals, sales strategies and target audience and helping you understand how electronic tools, can boost your sales and become an effective promotional tool.
Innovative Marketing Results helps you avoid common and costly mistakes such as poorly written content and missing/broken links. Experts note that even a spelling error can result in users leaving the site and never returning.
Build a strategy, drive traffic and consistently update your website, and it will lead to increased sales and visibility to your target audience.
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